Search Engine Optimization (SEO) is just making sure that when people search for something you are promoting, they find you.
That’s different than people finding you when they search for you. You want people to search for “widgets” and find your business, for example.
The first three steps of SEO are things you can start on by yourself for free. Read more
“Social media” is a broad term, but it has come to be fairly well understood by example now. Facebook, Twitter, LinkedIn, YouTube, Tumblr, SnapChat, InstaGram, Pinterest, Google+ … These are the most common ones at the moment. What they are from a business perspective are tools for interactive marketing. That is, you are not just posting a billboard for people to look at, but posting something that they can interact with. That interaction requires some commitment on your part as well, so be prepared before you start. Read more
Data Residency is a subject that has become more popular over the past few years, but not everyone knows what it means yet, and not everyone agrees on its signficance.
“Data Residency” means where your data is physically stored. The rise of the cloud gave us the ability to store things anywhere on Earth (or elsewhere, theoretically), and then concerns began to rise about what country our sensitive data should be stored in. Read more