When is it time to cut the cord…err, cable?

Viewership ReasoningWe live in an age where our home entertainment options have become an endless landscape of possibility. Between Netflix, Hulu and Amazon there is a wide array of streaming options for less than $10/month. Add in popular devices like Apple TV and Roku, and you begin to see a real alternative to paying those often painful monthly cable bills. Sure, there may be one-time purchase fees, and premium streams like HBO GO and NHL GameCenter will cost you an extra penny, but the freedom and uninterrupted entertainment these services provide is enough to make the average (or less-than-average?) viewer rethink the cable TV paradigm.

Fast and affordable broadband Internet has created something of a flux in the entertainment industry. More and more cable TV providers are duplicating their offerings in the more accessible online market, and sports giants like the NHL now offer apps and online subscriptions to view nearly any game, in any market, on any device in real time. With the average cable bill sitting at around $78/month for TV services alone, the world of online entertainment begins to beg the question; when is it time to cut the cable?

Have you ever compared the cost of your cable TV services to that of your Internet connection? Even the most basic, modern broadband service offers enough bandwidth and data to enjoy the benefits of the online age of entertainment. Our choices may be few in Canada, but the Internet provides a direct line to some of the finest (and cheapest!) entertainment available. We no longer have to feel limited by our locale, the Internet provides an avenue of entertainment never seen before.

And the shift is already happening.