There was a lot of tone in the emails that there was a “deadline”. There is no deadline for obtaining express consent, however as of July 1st 2014, companies who cannot prove that they have express consent can no longer legally send out emails promoting their products and services.
I noticed a lot of variety in the type of emails I got asking for my consent. Some sounded very legal, and some sounded like marketing, and some sounded friendly. As always, there is an art to crafting an email so that it will be well-received. When asking for express consent, remember that it is still a marketing email and you have to impress the other person. You must be compliant with CASL, but there is no need to make the request sound like a legal matter.
If you would like help in managing your mailing list, and ensuring compliance, we recommend xLAB Interactive, a 100% Helpdesk affiliated company that has specialized in online marketing and communications for the past ten years. Or, contact us for more information or to assess your situation.
And for those who don’t know, this video is the origin of the word “SPAM” in reference to email. The relentlessness of the SPAM seller seems to be the thing.
xLAB Interactive: xLAB Interactive
Monty Python’s SPAM Skit: https://www.youtube.com/watch?v=anwy2MPT5RE
Government of Canada CASL page: http://fightspam.gc.ca/
Chamber of Commerce Overview Article: http://www.chamber.ca/resources/casl/
Legal Wording / Text of the Act: http://laws-lois.justice.gc.ca/eng/acts/E-1.6/page-2.html#h-6
CRTC (Canadian Radio/Telecommunications Commission) FAQ: http://crtc.gc.ca/eng/com500/faq500.htm
CRTC CASL Page: http://www.crtc.gc.ca/eng/casl-lcap.htm