“I don’t like Facebook.”
It’s ok. You don’t need to like it. Even if you don’t like it, you can use it as a tool to attract more customers. You might not like the ads you have to listen to on the radio, but you might run radio ads of your own anyway because they can help your business.
“My customers are not on Facebook.”
That’s very unlikely to be true. There is no demographic that is not on Facebook, especially in Canada. Families use it to interact and share photos, teens and adults use it to interact with groups of friends, professionals use it to build their networks.
“We don’t need Facebook.”
You might not be participating, but whether you are or not, your customers are there. If you have the choice, it is better to be involved in the discussions where your customers are, rather then let them talk behind your back.
The questions you should ask yourself start with “how” not “if”. How should we present our business on Facebook? How should we interact with people on social media? Which social media platform(s) should we focus on?
These questions should blend into your overall marketing strategy, and it is an important thing to address. Take these questions to your marketing team and see what you come up with.
Not every business should take the same approach to social media, but no business should ignore it.
100% Helpdesk helps customers integrate their websites with professionally managed social media streams, including Facebook, Twitter, LinkedIn, Youtube, Pinterest, Tumblr, Snapchat, and others. There are tools you can use so that you don’t even have to log in on most of these platforms.
You can post content from a dashboard to multiple social media sites on a prescribed schedule. Using tools like HootSuite, you can get started with your own social media management for free.