How Do I Get My Business Onto Social Media?

“Social media” is a broad term, but it has come to be fairly well understood by example now. Facebook, Twitter, LinkedIn, YouTube, Tumblr, SnapChat, InstaGram, Pinterest, Google+ … These are the most common ones at the moment. What they are from a business perspective are tools for interactive marketing. That is, you are not just posting a billboard for people to look at, but posting something that they can interact with. That interaction requires some commitment on your part as well, so be prepared before you start.

How Do I Get My Website Found On Search Engines?

Search Engine Optimization (SEO) is just making sure that when people search for something you are promoting, they find you.

That’s different than people finding you when they search for you. You want people to search for “widgets” and find your business, for example.

The first three steps of SEO are things you can start on by yourself for free.

Data Residency – Does it Matter?

data

Data Residency is a subject that has become more popular over the past few years, but not everyone knows what it means yet, and not everyone agrees on its signficance.

“Data Residency” means where your data is physically stored. The rise of the cloud gave us the ability to store things anywhere on Earth (or elsewhere, theoretically), and then concerns began to rise about what country our sensitive data should be stored in.

I Don’t Like Facebook (You Don’t Need to Like Facebook)

fb“I don’t like Facebook.”

It’s ok. You don’t need to like it. Even if you don’t like it, you can use it as a tool to attract more customers. You might not like the ads you have to listen to on the radio, but you might run radio ads of your own anyway because they can help your business.

“My customers are not on Facebook.”

It’s Not About the Technology

logo_400x400Often, the organizations that benefit from good application of technology have some very non-technical goals. This was certainly the case with Fruit Share, a Manitoba based organization bent on saving fruit from waste to feed others.

In 2013, Fruit Share developed an online Harvest Management System (HMS) to seamlessly collect volunteer and fruit owner registrations, to efficiently coordinate fruit picks while allowing volunteers choice for location and fruit type and to further improve communications with both volunteers and fruit owners. Fruit Share is now able to share this HMS with other fruit rescuing communities.

Why Do I Get So Much Junk Email?

no-junk-mail-sign-resting-on-keyboard_0Junk email is the way of things. Advertising messages are the thing of the 21st century. There are suggestions that we see hundreds if not thousands of messages per day. I don’t know the actual number, but I read an interesting article trying to figure it out.

An interesting anecdote comes from Samuel Johnson, in 1759:
“Advertisements are now so numerous that they are very negligently perused, and it is therefore become necessary to gain attention by magnificence of promises, and by eloquence sometimes sublime and sometimes pathetic.”

Is it Safe For Me to Back Up to the Cloud?

backup-CloudShould you back up to the cloud?

It is probably safer than whatever else you are doing now.

Backups are the most neglected thing in IT. More people fail to back up their computers than the number who do. Backups are ignored more than any other single thing. It is hard to understand why someone would consciously choose not to back up, unless the task seems so difficult or complicated that it is just overwhelming.

Should I Buy A Blackberry?

BlackBerry-passport-in-hand-672x504This question is similar to “Should I buy a Mac or a PC,” which I discussed in an earlier article. The questions about corporate standards, compatibility, and user comfort all apply in this case as well.

You should lean toward the device that will make you most comfortable and productive, and is the easiest to use, providing that your corporate IT environment allows for you to make that choice.

Should I Buy A Mac or a PC?

macPCIt depends. It depends on what is going to make you more productive.

I get this question from time to time, and I always struggle to give a straight answer, for multiple reasons. I consider it a personal choice, and not a technical one. It would be like asking me what colour shirt to wear. One colour might be a better choice for you, but it is not totally up to me. And after all, I don’t use Mac or a Windows PC, I have had a Linux desktop for the past fifteen years.